Superbloom is a sensory, interactive, and educational attraction where children become pollinators in a world of giant flowers. Inverting perspectives and exploring themes of discovery, reciprocity, and mutual benefit, this location-based attraction teaches children about the importance of pollination and the roles of different pollinators in a playful and immersive environment. In a world increasingly focused on individual pursuits, Superbloom is designed to inspire the next generation to embrace the profound interconnectedness of life. Our attraction transforms children into pollinators within a vibrant, oversized garden. By immersing children in a world where the beauty of one being enhances the radiance of another, we illustrate how mutual care and cooperation lead to greater collective flourishing. Through playful, interactive, and sensory-rich experiences, children learn that caring for our earth and each other is not just an obligation, but a pathway to mutual benefit.

Lins-LinsBrandenberger-storyland

Team members: Superbloom is a collaboration between Ana Lins and Rachel Brandenberger. Together, they combined their expertise in design and experiential storytelling to create an immersive attraction that resonates with children and families. Ana is a Brazilian architect and designer based in NYC. Her work specializes in bringing brands to life through immersive entertainment experiences. As the 
founder of Entertainment Architecture, Ana transforms conceptual ideas into captivating physical spaces, ensuring 
each experience is visually stunning 
and deeply engaging. Rachel is a multi-disciplinary designer 
with over a decade of experience in both large-scale works and experimental projects. As the leader of Paradigm Park, Rachel’s work focuses on creating spaces and experiences that foster health and wellbeing, and deepen one’s sense of joy, beauty, meaning, and connection. She is based in Brooklyn, NY.