The Why
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ith a combined mission to create a better world through design and stories that lift the Spirit, Storyland Studios and Gensler believe the foundations of the future are built on the next generation of storytellers and designers.

Following the success of the Design Challenge in 2021, Storyland Studios and Gensler are partnering in 2024 to find some of the most inspiring and innovative upcoming storytellers and designers, with the chance to win a $25,000 prize, and the potentially see your design brought to life.

The What
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The Storyland Studios | Gensler Design Challenge invites designers and storytellers to participate in a creative brief to develop a new concept for a family entertainment center (FEC)-sized indoor experience – one of the fastest growing product segments in themed entertainment.

The brief will test participants’ abilities to interpret, conceptualize and ultimately deliver an attraction that can be in multiple locations.

Following the concept delivery phase, participants will have their work judged by a panel of industry experts, with the entries being narrowed down through an intricate process.

The top ten concepts will be submitted for further analysis and judging, with the winning entrants invited to showcase their idea at IAAPA Expo 2024 in Orlando, Florida.

The winner will receive $25,000. Storyland Studios and Gensler will pitch the winning concept to potential development and investment partners with the goal of seeing it brought to life.

Storyland Studios is a full-service strategy and design firm. We imagine, design, and create immersive experiences and environments that lift the Spirit.

With offices in California, Atlanta, Orlando and London, our team of talented professionals have significant experience designing and developing destinations, theme parks, museums, resorts, attractions and more around the world.

We help clients arrive at a story-driven Big Idea and shape it into incredible narratives that resonate with your guests and users across the globe. Our collaborative process launches a journey through Strategic Storytelling to Master Planning and Production Design while aligning the creative efforts with your business goals and providing memorable guest experiences.

Storyland Studios Logo (White)

Gensler is a global architecture, design, and planning firm with 53 locations and 6,000+ professionals networked across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, the firm works globally with more than 3,500 clients across 33 practice areas spanning the work, lifestyle, cities, and health sectors. We are guided by our mission to create a better world through the power of design and believe the source of our strength is our people.

Gensler architecture reflects our knowledge of how people and organizations use and experience place and space. We work collaboratively with clients, communities and end users to create buildings that work well on every level, inside and out. We deliver them across our global markets with a consistently high standard of service.