Taking Part

Does your attraction design have what it takes to win? It’s time to share your concept with the world. Click the navigation buttons for all the details, then follow the prompts to submit your design. We can’t wait to see your ideas!
Entry deadline June 4th 2021
Entry Rules

Interested in submitting your entry? Great! Before we get started, let’s go over the contest rules. (Be sure to click the Terms and Conditions link below for all the fine print.)

Terms and Conditions

So, you’re ready to enter the Storyland Design Challenge? Great!

As you might expect, we’ve got some ground rules to keep this ballgame fair and square. Our Terms & Conditions set the stage for the “who, what, where, and when” of the competition and boundaries to protect you and other entrants in pursuit of the prize.

They’ll also help you answer legal questions like “Can I infringe on a copyright?” (No way!) or existential questions like “Am I a real person?” (Hope so!)

Read the Terms & Conditions HERE.

For more information, read our Frequently Asked Questions HERE.

Registration Fees


Each entry costs $100.00 USD (or local equivalent). You’ll be asked to submit payment when you create your profile.

Storyland Studios will donate 100% of the registration fees we collect to a charitable organization or cause related to the themed entertainment industry.

Dates & Deadlines
Pre-registration Begins
March 2, 2021
Official Opening
April 5, 2021
Entry Deadline
June 4, 2021
Announce Top 10
August 2021
Announce Winner
at Blooloop
Date TBD
Winner Presents
at Blooloop
October 2021
Grand Prize

The Design Challenge Winner will be the recipient of a $20,000 GRAND PRIZE* and have the opportunity to pitch their project to industry veterans at a spotlight session during the next Blooloop V-Expo!

* USD. International exchange rates apply.


Three additional finalists will be invited to present their projects during the Storyland Innovation Webinar.


Every entry will receive a one-year subscription to the Kitestring training platform (valued at $250).

Evaluation Breakdown

Every entry will have the opportunity to be celebrated on the Storyland Design Challenge website, before being assessed by a panel of industry leaders. These storytelling experts will evaluate each submission in the following areas:

  1. Depth and Richness of Storytelling: Does it entertain, thrill, and excite?
  2. Emotional Resonance: Does it move people to act?
  3. Design Innovation: Does it push the boundaries of what’s been done before?
  4. Creative Use of Materials: Does it find new ways to use old tools and design methods?
  5. Executability: Is it doable?
  6. Ecological Compatibility: What’s the impact on the area where the project would be installed?
Headshot of Michael Mack
Michael Mack
CEO Europa Park & Mack NeXT
Headshot of Doris Hardoon
Doris Hardoon
Executive Creative Director & Veteran Disney Imagineer
Headshot of Mel McGowan
Mel McGowan
CCO Storyland Studios & Veteran Disney Imagineer
Headshot of Rachael Read
Rachel Read
Founder & Co-CEO, Blooloop
Headshot of Laurence Becker
Laurence Beckers
Creative Director Alterface & Board Member of l'Institut des Arts de Diffusion
Headshot of Andreas Andersen
Andreas Andersen
CEO and President of the Liseberg Group, Sweden & Board Member at LEGO House in Denmark