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Taking Part

Entries for the design challenge are now closed. Thank you to everyone who participated and submitted their innovative concepts! A panel of industry experts will carefully review all submissions, and entries will be narrowed down through our judging process.

The top ten concepts will then undergo further analysis and judging, with the top three entries emerging. The winning team/entry will receive a grand prize of $25,000, the chance to present their submission at IAAPA Expo 2024 in Orlando, Florida, and the opportunity to work with Storyland Studios to further develop the concept into a tangible, marketable product for the location-based entertainment space.

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Prizes
Grand Prize

The Design Challenge Winner will be the recipient of a $25,000 GRAND PRIZE* and will have the opportunity to showcase their winning design to industry professionals at IAAPA Expo 2024. The grand prize winner will also be able to explore further concept development with Storyland Studios, allowing them to present a marketable, tangible product to the location-based entertainment industry.**

* USD. International exchange rates apply.
** Terms & Conditions apply.

The Top 10 and Top 3 entries will receive social media and press coverage promoting their concepts.

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Evaluation Breakdown
  1. Depth and Richness of Storytelling
    Does it entertain, thrill, and excite?
  2. Emotional Resonance
    Does it move people to act?
  3. Design Innovation
    Does it push the boundaries of what’s been done before?
  4. Creative Use of Materials
    Does it find new ways to use old tools and design methods?
  5. Executability
    Is it doable?
  6. Ecological Compatibility
    What’s the impact on the area where the project would be installed?
Judges
Headshot of Mel McGowan
Mel McGowan
Storyland Studios
Headshot of Lexi Barry
Lexi Barry
Gensler
Headshot of Bob Weis
Bob Weis
Gensler
Headshot of Theron Skees
Theron Skees
The Designer's Creative Studio
Headshot of Morgane Keesling
Morgane Keesling
Disneyland Paris
Headshot of Fabien Manuel
Fabien Manuel
Compagnie Des Alpes
Headshot of Kelly Timmins
Kelly Timmins
Atlantis Dubai
Headshot of Timothy Sau Kin Ng
Timothy Sau Kin Ng
Miral Experiences