In 2021, we launched the first Design Challenge, receiving dozens of remarkable and engaging concepts for themed entertainment experiences. In 2024, the Design Challenge continues to inspire a new wave of creativity, with exceptional entries from talented designers around the globe.

This year, we're excited to announce our grand prize winner, whose innovative concept has captivated our judges with its bold vision and imaginative storytelling, setting a new standard for the future of location-based entertainment experiences. Explore the winning entry below and see how they’ve pushed the boundaries of creativity to craft a truly groundbreaking experience.