Taking Part

Do you have what it takes to shape the next pioneering attraction design concept? Does it have what it takes to win?

Participants will be invited to submit a concept for a new location-based entertainment attraction, either as individuals or as part of a team. Following the concept delivery phase, a panel of industry experts will judge your work, and the entries will be narrowed down through an intricate process.

The top ten concepts from this phase will be submitted for further analysis and judging, with the top three entries emerging. The winning team/entry will receive a grand prize of $25,000, the chance to present their submission at IAAPA Expo 2024 in Orlando, FL., and the opportunity to work with Storyland Studios to further develop the concept into a tangible and marketable product offered in the location-based entertainment space.

Sign Up To Enter
ENTRY DEADLINE 24TH MAY 2024 (11:59:59 PST)
Entry Rules

Interested in submitting your entry? Great! Before we get started, let’s go over the contest rules. (Be sure to click the Terms and Conditions link below for all the fine print.)

Frequently Asked Questions
Terms and Conditions

So you’re interested in taking part in the Storyland Design Challenge? Great!

As you might expect, we’ve got some ground rules to keep this ballgame fair and square. Our Terms & Conditions set the stage for the “who, what, where and when” of the competition and boundaries to protect you and other entrants in pursuit of the grand prizes.

They’ll also help you answer legal questions such as “Can I infringe on a copyright?” (Absolutely not!) or existential questions like “Am I a real person?” (We hope so!)

For more information, read our Frequently Asked Questions HERE.

Dates & Deadlines
Entry Opens
NOW OPEN
Entry Closes
May 24th 2024
[11:59pm PST]
Participant brief distributed
May 27th 2024
Submission deadline
August 30th 2024
Judging phase
September - October
Winner Presents
at IAAPA Expo 2024
November 2024
Prizes
Grand Prize

The Design Challenge Winner will be the recipient of a $25,000 GRAND PRIZE* and have the opportunity to showcase their winning design to industry professionals at IAAPA Expo 2024. The Design Challenge Winner will also be able to explore the development of their concept further with Storyland Studios, allowing the product to be presented as a marketable and tangible product**

* USD. International exchange rates apply.

** Terms & Conditions apply.

The Top 10 and Top 3 entries will receive extended social media and press coverage promoting their concepts.

Evaluation Breakdown
  1. Depth and Richness of Storytelling - Does it entertain, thrill, and excite?
  2. Emotional Resonance - Does it move people to act?
  3. Design-Innovation - Does it push the boundaries of what’s been done before?
  4. Creative Use of Materials - Does it find new ways to use old tools and design methods?
  5. Executability - Is it doable?
  6. Ecological Compatibility - What’s the impact on the area where the project would be installed?
Judges
Headshot of Mel McGowan
Mel McGowan
Storyland Studios
Headshot of Lexi Barry
Lexi Barry
Gensler
Headshot of Bob Weis
Bob Weis
Gensler
Headshot of Theron Skees
Theron Skees
The Designer's Creative Studio
Headshot of Coming Soon
Coming Soon
Headshot of Coming Soon
Coming Soon
Headshot of Coming Soon
Coming Soon
Headshot of Coming Soon
Coming Soon