Speed City is a themed entertainment complex built to educate and entertain and educate guests on the subject of automobiles and motorsports. The complex operates on a pay-as-you-go admission model for all of the attractions except for the gated theme park inside the complex that charges an up-front entry fee.

Speed City is located at Circuit of the Americas, a certified racetrack in Austin, Texas, enabling guests to have alternate activities, dining, and retail venues available to them during a racing event. Additionally, the complex will attract visitors to Circuit of the Americas even when there is not a scheduled racing event.