THE GREAT MOVIE NIGHT Reveal Your Inner Star The Great Movie Night is a concept designed to offer participants an immersive, hands-on experience of movie-making, from scriptwriting to post-production. Inspired by different trends in consumer behaviour, the project is positioned as a unique opportunity for guests to direct their own movie, filling a gap in the market for interactive and educational studio experiences. The experience is divided into several stages: onboarding, writing, costumes, filming, post-production, and the Grand Premiere. Guests are guided through the process by a fictional producer, Edward Palantino, who adds a layer of theatricality to the experience. Participants choose characters, genres, and settings through a multiple-choice system that generates a custom script. Then, equipped with a RFID wristband to keep track of their rushes, they shoot their scenes on various pre-designed sets, including a jungle temple, Victorian manor, and New York City apartment, among others. The experience incorporates AI tools not only for scriptwriting and later basic film editing in post-production, but also to enhance the creative process, while still focusing on the human element of movie-making. The Grand finale includes an Instagrammable red carpet event where guests can experience the thrill of a movie premiere, complete with flashes and applause. After the screening in a private room, participants can download their movie to keep as a souvenir and share on social media. The experience concludes in a large lounge area offering F&B, personalised merchandise, workshops, and special events. Designed to be adaptable to different cultural contexts with infinite possibilities of sets, the concept holds potential for global expansion and partnerships with major studios, involving special events, themed months, and the use of authentic movie sets, making it a sustainable, educational and entertaining experience for diverse audiences. A place where we can all be heroes, just for one day. A place where more than shooting a movie it’s all about sharing memories.
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Team members: Thibault Lièvre – Creative Director Kenny Le Bagousse – Technical Director Laurie Mahé Desportes – Graphic Designer & Illustrator Lucas Formantin – 3D Artist